Monday, April 5, 2010

Across the country, today is one of the most important days of the year, at least in my book… Opening Day of the pro baseball season. Today is also Opening Day for Allen Edmonds and our new licensing relationship with Major League Baseball® and we’re excited about it.

We’re introducing three new styles of boat shoes that carry the logos of your favorite teams. They’re intended to be fun and not taken too seriously (Facebook posts, please note). They’re good shoes for a tailgater at the ballpark, for relaxing on a casual weekend or for sharing a common love of the Great American Pastime with friends. They’re also great shoes for a father to share his passion of baseball with his son or daughter, which why we made them as small as size 5.

The BALLPARK is the shoe reminiscent of the today’s kids’ elite traveling teams and the pros – and like their bags of brand new baseballs, it’s all white and unscuffed. The SANDLOT has the look of a baseball that many of us spent hours hitting and tossing around in games of hotbox, 500 and pick-up ball in the street, at the local park or in some vacant lot. It’s made of distressed leather that looks like it has seen a lot of action in the long grass, the dirt and a mud puddle or two. The TEAM SHOE is the shoe for today’s hometown fan. My sons and I will be wearing the Minnesota Twins TEAM SHOES at Opening Day in the new Twins Ballpark. Those shoes will have sentimental value for years to come.

We’re also introducing Major League Baseball shoe trees and bat-themed tie hangers and belt hangers. They’re great gift-giving ideas for Father’s Day or any fan’s next birthday. How about taking a mundane closet article and giving it that something extra that puts a smile on your favorite fan’s face each day?

There’s something about baseball. Terrence Mann (James Earl Jones) in Field of Dreams had it right…"The one constant through all the years, Ray, has been baseball. America is ruled by it like an army of steamrollers. It has been erased like a blackboard, rebuilt and erased again. But baseball has marked the time. This field, this game, is a part of our past, Ray. It reminds us of all that once was good, and that could be again. Oh, people will come, Ray. People will come most definitely come."

Play Ball,

Paul D. Grangaard
President & CEO
Allen Edmonds Shoe Corporation