Wednesday, April 1, 2009

Introducing the Crosstown Collection

When you’re one of the last manufacturers of any product in the U.S., it’s crucial not to miss major consumer preference developments in your marketplace. In the men’s footwear industry, that means rubber-bottom dress shoes that double as attractive casual shoes when a day on-the-road is done.

Introducing the CROSSTOWN COLLECTION - five new shoe styles that bring Allen Edmonds quality to a category of shoes that really needed a high quality product offering. Mike Rancourt, our head of Product Development, and his team designed these shoes to offer premium value to customers in every way. The sole is a durable rubber composite that’s extremely lightweight and yet office-ready (i.e. professional-looking). The insole has a newly-created cushion comfort system we call “Flex-Lite” which is designed for all day comfort. We use fine European calfskin for the leathers to give the shoes great looks, great wearability and great longevity. The styling is sleek and up-to-date. Other companies would charge much more for shoes of this quality, but we’ve brought them out at only $199. “Premium Value” in everything we do is one of our driving commitments at Allen Edmonds.

Consistent with their versatility and their unique Made in the USA manufacturing, we’ve named these shoes after famous places in American cities where people are active at work and at life after-work: New York’s Tribeca, Boston’s Back Bay, Washington’s Georgetown, Chicago’s Bucktown and San Francisco’s Embarcadero. Premium versatile shoes Made in the USA for $199? Believe it.

Best wishes,

Paul D. Grangaard
President & CEO
Allen Edmonds Shoe Corporation